Organisation is maintained with a fixed meeting schedule - “3 to 4 a week” - but people have the flexibility to schedule their own work. “The team is 50:50 ‘Roblox people’, who tend to be younger, and older industry veterans,” explains director of business operations Josh Ling one of those 'youngsters'. It’s planning to make the most of the emergent nature of its culture going forward, however. Its team of 40 is split across the US and UK, although a Californian head office will open in due course. Given the way it formed, Uplift has to-date always been a remote operation. The family-friendly pet collection and trading game hit 1.9 million concurrent users during its latest update in April 2021 - a Roblox record. Launched in 2017 by two Roblox fans - NewFissy and Bethink - Adopt Me is now a 60 million MAU game within the Roblox universe.Īudience grew 100 per cent in 2020, while revenue was up over 400 per cent.Īnd the growth continues. The blurry line between professional game development and user-generated content has never been fainter.Īt least, that’s a conclusion from the news that the team behind Adopt Me - Roblox’s most popular game - have relaunched as a company called Uplift Games.
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